Builders Show Was A Great Experience

January 18, 2011 at 8:30 pm

Just back from the International Builders Show where, along with Cathie Daly, CEO of DesignEast Inc.; Randy Hix, an expert on real estate sales management; and Dottie Fawcett, of Constellation Web Solutions; I spoke about repositioning existing active-adult communities for today’s market.

I got to see some things I really liked…and some other things as well.

Top 5 Things I Liked!

  1. Social media being used well. While many tweets were ads, there were some good conversations, geo-tagging, blogs and other applications. I got to meet some of those with whom I’d been tweeting, like Carol Flammer and Kim Banks.
  2. MASCO’s Tweet-Up. Aside from belly-dancing at the Tavern Opa, I met others using social media. Especially enjoyed chatting with Perry Newman and Eric Hochstein, who are introducing Canadian and American businesses; and J. David Halloway, who showed us how American Technical Publishers produces training material the tried-and-true way (books) and as videos and other formats for smart phones, giving customers what the need in their preferred medium.
  3. ProBuild
    QRs like this were used on ProBuild's display to give visitors more info.

    QRs like this were used on ProBuild's display to give visitors more info.

    using QRs in their booth! Each corner had a QR that brought you to a Web page about a different business segment.

  4. Lots of media coverage regular newspapers, video, trade journals and bloggers. It just proves they’re talking about you…you might as well engage in the conversation. I can help.
  5. Lots of talented and enthusiastic people talking about a bright future for the homebuilding industry. Maybe not tomorrow, but a bright future.

 Top 5 Things That Could Have Been Better

  1. The internet service in my room at the Rosen Inn at Pointe Orlando. C’mon guys: People attending shows at the convention center are probably working and need fast, dependable internet.
  2. Misuse of social media: When will companies (and their consultants) figure out that social media is a way to have a conversation, not another broadcast medium.
  3. Poor booth etiquette: I saw staffers eating lunch, absorbed in conversations, and (I swear!) sleeping. And, by the way, at what point does the building industry get sophisticated enough that we don’t need cute models in their booths?
  4. A media room full of paper press kits. At least distribute a CD or a thumb-drive. In a high-tech world, a paper folder full of pages sends a statement before a reporter even starts reading. Need help with that? Call me.
  5. Fed-Ex failing to deliver stuff to Southland Log Homes. I wonder who else they let down. But Giles Huggins and his team were doing a great job of overcoming the challenge and I’m looking forward to getting his information shortly.

It was a great show. I met lots of people, saw lots of new ideas and got thinking about a lot of ideas. I’ll be looking for a reason to go back again next February.


Entry filed under: Dealing with social media, IBS 2011, Media Relations. Tags: , , , , , , , , , , , , , , , , .

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