Archive for January, 2011

Builders Show Was A Great Experience

Just back from the International Builders Show where, along with Cathie Daly, CEO of DesignEast Inc.; Randy Hix, an expert on real estate sales management; and Dottie Fawcett, of Constellation Web Solutions; I spoke about repositioning existing active-adult communities for today’s market.

I got to see some things I really liked…and some other things as well.

Top 5 Things I Liked!

  1. Social media being used well. While many tweets were ads, there were some good conversations, geo-tagging, blogs and other applications. I got to meet some of those with whom I’d been tweeting, like Carol Flammer and Kim Banks.
  2. MASCO’s Tweet-Up. Aside from belly-dancing at the Tavern Opa, I met others using social media. Especially enjoyed chatting with Perry Newman and Eric Hochstein, who are introducing Canadian and American businesses; and J. David Halloway, who showed us how American Technical Publishers produces training material the tried-and-true way (books) and as videos and other formats for smart phones, giving customers what the need in their preferred medium.
  3. ProBuild
    QRs like this were used on ProBuild's display to give visitors more info.

    QRs like this were used on ProBuild's display to give visitors more info.

    using QRs in their booth! Each corner had a QR that brought you to a Web page about a different business segment.

  4. Lots of media coverage regular newspapers, video, trade journals and bloggers. It just proves they’re talking about you…you might as well engage in the conversation. I can help.
  5. Lots of talented and enthusiastic people talking about a bright future for the homebuilding industry. Maybe not tomorrow, but a bright future.

 Top 5 Things That Could Have Been Better

  1. The internet service in my room at the Rosen Inn at Pointe Orlando. C’mon guys: People attending shows at the convention center are probably working and need fast, dependable internet.
  2. Misuse of social media: When will companies (and their consultants) figure out that social media is a way to have a conversation, not another broadcast medium.
  3. Poor booth etiquette: I saw staffers eating lunch, absorbed in conversations, and (I swear!) sleeping. And, by the way, at what point does the building industry get sophisticated enough that we don’t need cute models in their booths?
  4. A media room full of paper press kits. At least distribute a CD or a thumb-drive. In a high-tech world, a paper folder full of pages sends a statement before a reporter even starts reading. Need help with that? Call me.
  5. Fed-Ex failing to deliver stuff to Southland Log Homes. I wonder who else they let down. But Giles Huggins and his team were doing a great job of overcoming the challenge and I’m looking forward to getting his information shortly.

It was a great show. I met lots of people, saw lots of new ideas and got thinking about a lot of ideas. I’ll be looking for a reason to go back again next February.


January 18, 2011 at 8:30 pm

Join my talk at IBS: Using PR to reposition an active-adult community

This week, I’m in Orlando, Fla., where builders from around the country are gathering at the International Builders Show, sponsored by the National Association of Homebuilders.  Along with three others, I’m speaking to builders about repositioning their standing inventory of active-adult communities.

My position, of course, is that the prettiest homes delivering the best value won’t sell unless the community and the homebuilder enjoy a solid reputation. I’ll be talking about public relations, reputation and social networking with this group. Typically, I’m still massaging the talk and the accompanying slides, but I’ll post them here before  Friday.

Meanwhile, I’ve just kicked off the discussion with this post in a Linked-In Group sponsored by NAHB. Pls join our discussion:

Greetings from Orlando, where I’m at the IBS (#IBS2011). Along with Randy Hix, an expert in sales management; Cathie Daly, president of Design East; and Dottie Fawcett, of Constellation Web Design, we’re going to be talking with people about repositioning active-adult communities on Friday afternoon,.

Randy will talk about buying trends among active adults and how to adapt your sales strategies and tactics for that group. Cathie is on the cutting edge of what active adults want in their homes and in their clubhouses. Dottie will talk about who’s using the Web and someof the tools available. I’ll be talking about the power of your reputation and social networking.

The nice thing about social media, though, is we don’t have to wait until Friday to start the conversation.

We know many of you may be looking ahead to see what the active-adult market may be doing in years to come, but right now, you’re more concerned about standing inventory and how you revive those communties. Take a moment, please, and take this five-question survey: .   Also, please tell us here what challenges you’ve faced and how you’ve addressed those challenges. Have you been successful? What are your main concerns.

Meanwhile, I’ll be writing about this on my blog, and we’ll use the twitter hashmarks #revivemy55 in addition to the #IBS2011.

January 12, 2011 at 1:46 pm

2010 in review: three 747s full of people read this blog

First, happy new year to you!

My blog resolutions this year include (1) write more often (2) writer shorter (3) figure out what a track-back is  and (4) continue to improve my use of social media.


I get excited any time more than 10 people read this blog. So imagine how exciting it is that, according to WordPress, enough people looked at In House PR during 2010 to fill a three 747s! OK, I know they just want me to keep blogging and maybe buy some premium services, but it’s still cool!

Here’s the official WordPress year-end report.

The stats helper monkeys at mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads Fresher than ever.

Crunchy numbers

Featured image

A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 1,400 times in 2010. That’s about 3 full 747s.

In 2010, there were 28 new posts, growing the total archive of this blog to 49 posts. There were 18 pictures uploaded, taking up a total of 15mb. That’s about 2 pictures per month.

The busiest day of the year was December 15th with 58 views. The most popular post that day was Joining the unemployed creates an opportunity! .

Where did they come from?

The top referring sites in 2010 were,,,, and

Some visitors came searching, mostly for in house pr, bribe, in-house pr, inhouse pr, and toyota good reputation.

Attractions in 2010

These are the posts and pages that got the most views in 2010.


Joining the unemployed creates an opportunity! December 2010


Troubled companies don’t have a PR problem. They have something much worse August 2010


About August 2009


Another PR Ethics Lapse: We Can’t Tolerate These September 2009


I’m back: Toyota demonstrates value of a good reputation December 2009

January 2, 2011 at 4:44 pm



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