Secret to a successful CSR event: Believe!

October 28, 2010 at 11:10 pm

Every now and again, I get to brag about my clients. It’s been a good month for doing community relations work that demonstrates that organizations with which I work have a conscience and like doing something for the community.

My big client, of course, is K. Hovnanian Homes. The company also is my employer. It has been working to strike the balance between pushing ahead with a popular community it’s building in Woodland Park, N.J., and protecting and preserving an important piece of history there. The company has entered an agreement with the New Jersey State Museum to identify and preserve dinosaur tracks and other items of geologic interest. You can read out it here: http://bit.ly/inhousepr1027101

Meanwhile, a few days after announcing the relationship with the museum and showing off the rock with the dinosaur track, the company sponsored the third Ride for a Child’s Hope in New Windsor, N.Y., to raise money for Big Brothers Big Sisters of Orange County, N.Y.

My favorite client – Jockey Hollow Dentistry (a.k.a. my wife’s dental practice) is also doing something good for the community.  She is taking part in Operation Gratitude, and buying back children’s Halloween candy. She’ll then take the candy, along with any donated candy and some dental supplies, pack it all up and send it to Operation Gratitude, which will then send it to our troops serving overseas. Read about it here: http://bit.ly/jhd-candy

And last, but far from least, are my brothers and sisters at the Flanders Fire Company and Rescue Squad. After some false starts, we finally got to show off our pink T-shirts and our membership in the Guardians of the Ribbon. (http://bit.ly/dCgHws )  Firehouses are pretty macho places, and getting guys to wear pink is supposed to be difficult. But our firefighters jumped to join this group. As part of the Guardian of the Ribbon program, the whole fire company has agreed to do what it can to show its support for local women with cancer. The night we took the photo that went the release, we were helping some Boy Scouts earn their fire safety merit badge. Lt. Melissa Widzemok talked to the boys, explaining our pink shirts. Later, one of the boys took Melissa aside and told her about a close relative who was suffering from cancer and had just been told that there was nothing else doctors could do. Money was an issue and the boy asked us for help.

 It doesn’t get any more real than that.

We talk a lot about corporate social responsibility and all the studies that show that given the choice, people would rather do business with an organization that supports causes they like. Many companies adopt a cause and make it a corporate mission and that works for them. But I’ve found that the best results come when the executive in charge of the project genuinely has a passion for the cause. That passion usually becomes contagious. Everybody buys into it and that results in more enthusiasm and better support. And from my vantage, it becomes a lot more fun to work on these projects.

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Entry filed under: Dealing with social media, Ethics in Public Relations, Flanders Fire PIO, Public Relatons Adventures at K Hovnanian. Tags: , , , , , , , , , , , , , , , .

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