He did it!

March 9, 2010 at 10:42 am

As discussed here and in several other places, including the Ethical Optimist, Jack O’Dwyer, publisher of a newsletter that monitors the PR industry, told agencies they had to pay to be included on his list of top agencies. Many declined, citing ethical reasons. According to PRNewser, he dropped several agencies from his new list. Well, if I ever get the budget to hire an agency again, the agencies that declined to pay to be on the list will be the ones I’d consider calling. And as for the agencies that are on his list, I’d love to see a discussion of the benefits of being on one of these lists, especially one where you have to pay to be there. Perhaps they see it as another ad.

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Entry filed under: Ethics in Public Relations, reputation, stuff & rants. Tags: , , , , , , .

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