More discussion on the APR

November 17, 2009 at 2:54 pm

One of the reasons I love going to the PRSA International Conference is that I — a lone PR guy among a bunch of people who have a variety of wrong ideas about what I do to assure that they are putting their best foot forward — am surrounded by enthusiatic PR practitioners including some of the best minds in the business. And while I’m proud of my APR, not all of those “best minds” have their APR.

One of the things I don’t like about representing my colleagues at the Assembly, the governing body of PRSA, is the continued discussions that link the APR with governance…but that’s another post.

I often try to convince those without the APR that it’s worth pursuing. Many tell me it isn’t worth the time or that it doesn’t garner enough recognition outside of the industry.  It’s frustrating. I did my APR at a time when I decided I needed to commit 100 percent to public relations as a career or move on. Nobody in my office understands why my APR is important, but it’s important to me. I think I’m a better practitioner because of some things I learned and because it enhanced my understanding of and commitment to the profession. I don’t understand how something that stands for a commitment to continued professional development and a high ethical stance can be unworthy of someone’s time.

But I was never a great salesman.

Mary Barber, APR, apparently is a better sales person. Ari Adler, a public relations practitioner who attended the conference in San Diego (I’m sorry we didn’t get to meet, Ari!) talked with Mary about APR and was so impressed, he blogged about it. See his post and Mary’s explanation of the APR at

Ari also talks about APRs having “an attitude.” Man, I hope I’m not one of those. I’ll be trying to do better when I talk about APR in the future!


Entry filed under: Ethics in Public Relations, PRSA, stuff & rants. Tags: , , , , .

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