The APR Debate Rages: I Say Go For It!

October 15, 2009 at 11:14 am

Jeremy Porter has an interesting post and conversation going at his blog, Journalistics, about the APR. You can read his post at

Here’s my response to him:

I’ve been an APR for many years, have helped others through the process and I encourage all PR practitioners to go for it.

Public relations is one of those professions that seems to always by on the defensive, and I’m not sure why. It’s also a term that’s constantly used inappropriately: I’ve seen want ads for escorts described as public relations (yes, the “l” was in there).  APR after your name shows a level of professionalism and a commitment to the field. Yes, you can demonstrate that — and you’ll have to anyway — but the APR immediately sets you apart from those who don’t have it for whatever reason.

A prominent PR guy that I know says APR stands for accepting personal responsibility. To me it has two sides: The personal improvement side and public face.

It was the first formal training in PR that I had after coming into the business from the newsroom and working in the field for almost 10 years! The things I learned were incredible and changed how I practiced PR. It has helped me to be a better public relations professional and a better counselor.

Unfortunately, those who say it’s not well known in the business community are correct, and I wish we could change that. But “APR” after your name is a conversation starter. You will be asked what it means…and that gives you a chance to talk about a committment to constant professional development and ethical behavior. It’s a conversation that helps raise your own reputation (and sell your services) in any setting.

I’m proud of my APR. I urge all practitioners to pursue it. What have you got to lose?


Entry filed under: Ethics in Public Relations, PRSA. Tags: , , , , , , .

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